For Richmond & Wayne County businesses

Get Your Business in Front of More Local Customers.

Starting at $199/month. We're bringing the traditional local mailer online: your promotion in locally targeted Facebook & Instagram ads and, on higher plans, our weekly deals newsletter and website. We handle everything for one flat price.

Choose a package Ask a question

✓ Ad spend included   ✓ Creative included   ✓ Twice-monthly reporting

RL
Richmond Local
Sponsored · featuring The Donut Shop
Ad: The Donut Shop, $5 off any dozen this week in Richmond
richmondlocal.com
The Donut Shop, Downtown
Get Offer
How it works

You bring the offer. We do the rest.

Pick a package

Choose Spotlight, Plus or Premier and check out in minutes.

Share your promotion

Tell us your offer and send your logo and photos through a short onboarding form.

Approve your ad

We design it from our proven templates. Nothing runs until you approve it.

Go live & get reports

Your 30-day campaign starts when the ad is live. Updates at day 15 and at month end.

Simple pricing

Three packages. No hidden media budget.

Monthly, with clear cancellation cutoffs. Minimum term is one paid cycle.

🎉 Founding business offer: your first month of Spotlight for $149, then the regular $199/month.
Limited-time launch offer. Renews at $199/month unless cancelled.

Local Spotlight

Get your promotion seen around town.

$199 / month
  • 10,000 monthly Meta ad impressions
  • One active promotion, one creative variation
  • Basic local directory listing
  • One creative/offer refresh per month
  • Two performance updates monthly
Choose Spotlight

Local Premier

Be the lead story of the week.

$599 / month
  • 20,000 monthly Meta ad impressions
  • Two creative variations
  • Exclusive lead sponsor in 4 weekly newsletters
  • Top-priority deals directory placement
  • Dedicated business profile / spotlight
  • Priority changes & twice-monthly results
Choose Premier

Only 1 Premier sponsor per month

Impressions are total Meta ad views delivered during your 30-day campaign, not unique people, clicks or sales. Ad spend is included; Richmond Local pays Meta directly. Extensive video or custom design work is available separately.

Example ads

Clean, local, and clearly yours.

Every ad runs from Richmond Local and clearly identifies your business. Square and vertical formats for Facebook and Instagram feeds and stories.

RL
Richmond Local
Sponsored · Family Diner
Ad: Family Diner, kids eat free every Tuesday
RestaurantLearn More
RL
Richmond Local
Sponsored · Neighborhood Salon
Ad: Neighborhood Salon, 20% off your first visit
BeautyBook Now
RL
Richmond Local
Sponsored · Fall Accessories
Ad: fall accessories, buy one, get the second 50% off
Local shopGet Offer

Example concepts, not real advertisers.

Transparent reporting

Two simple reports every month.

You'll always know what you paid for and what was delivered. A mid-cycle update at day 15 shows delivery pace; an end-of-month report shows the full picture.

MetricDay 15End of month
ImpressionsDelivered vs. planned paceTotal delivery
Reach & frequencyActual reach, repeat viewsMonth total + context
Clicks & engagementLink clicks, reactionsTotals + best-performing ad
Email / sitePlacement statusSends, clicks, referrals
Offer responseOptional promo codeVerifiable redemptions
Sample report · Day 15

The Donut Shop: Local Spotlight

Impressions delivered

5,412 of 10,000On pace ✓

3,180People reached
1.7×Avg. frequency
96Link clicks

Illustrative numbers only. Actual results vary.

FAQ

Good questions, straight answers.

Don't see yours? Ask us directly.

How do impressions work?

An impression is one view of your ad on Facebook or Instagram. We guarantee the total number of impressions in your package (10,000 or 20,000) during your 30-day campaign. That's total views, not unique people, clicks or sales. Ads are targeted to the Richmond and Wayne County area; Meta's location targeting is approximate, so some views may come from just outside the area.

What if you don't deliver all my impressions?

We'll deliver the remaining impressions during an agreed make-good period, at no extra charge.

Do I approve the ad before it runs?

Always. We need your approval for your logo, photos, offer wording, any claims and the link we send people to. Nothing goes live until you say yes.

When does my campaign start?

Your 30-day clock starts once you've approved the creative and the ad is live, not on the day you check out. Most businesses go live within a few business days of sending their offer and assets.

Do I need to pay for ads separately?

No. Ad spend is included in your monthly price. Richmond Local pays Meta directly, and ads run from Richmond Local's pages featuring your business.

How do I cancel?

Packages renew monthly. The minimum term is one paid cycle, and you can cancel before your renewal cutoff date. We'll spell out the exact cutoff in your agreement.

How big is the newsletter audience?

The Richmond Local Weekly is a new, opt-in newsletter for Wayne County residents, sent every Thursday. We'll show you the current subscriber count when you sign up. Plus and Premier placements in four issues are guaranteed; subscriber counts and opens are not.

Can I change my promotion mid-month?

Each package includes one standard creative/offer refresh per month. Premier advertisers get priority changes.

Have a question first?

Ask us anything, or request a quick 15-minute call. We'll get back to you within one business day.

Or choose a package →
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