Local Spotlight
Get your promotion seen around town.
- 10,000 monthly Meta ad impressions
- One active promotion, one creative variation
- Basic local directory listing
- One creative/offer refresh per month
- Two performance updates monthly
Starting at $199/month. We're bringing the traditional local mailer online: your promotion in locally targeted Facebook & Instagram ads and, on higher plans, our weekly deals newsletter and website. We handle everything for one flat price.
✓ Ad spend included ✓ Creative included ✓ Twice-monthly reporting
Choose Spotlight, Plus or Premier and check out in minutes.
Tell us your offer and send your logo and photos through a short onboarding form.
We design it from our proven templates. Nothing runs until you approve it.
Your 30-day campaign starts when the ad is live. Updates at day 15 and at month end.
Monthly, with clear cancellation cutoffs. Minimum term is one paid cycle.
Get your promotion seen around town.
Ads plus a spot in the weekly newsletter.
Limited to 4 businesses per issue
Be the lead story of the week.
Only 1 Premier sponsor per month
Impressions are total Meta ad views delivered during your 30-day campaign, not unique people, clicks or sales. Ad spend is included; Richmond Local pays Meta directly. Extensive video or custom design work is available separately.
Every ad runs from Richmond Local and clearly identifies your business. Square and vertical formats for Facebook and Instagram feeds and stories.
Example concepts, not real advertisers.
You'll always know what you paid for and what was delivered. A mid-cycle update at day 15 shows delivery pace; an end-of-month report shows the full picture.
| Metric | Day 15 | End of month |
|---|---|---|
| Impressions | Delivered vs. planned pace | Total delivery |
| Reach & frequency | Actual reach, repeat views | Month total + context |
| Clicks & engagement | Link clicks, reactions | Totals + best-performing ad |
| Email / site | Placement status | Sends, clicks, referrals |
| Offer response | Optional promo code | Verifiable redemptions |
Impressions delivered
5,412 of 10,000On pace ✓
Illustrative numbers only. Actual results vary.
An impression is one view of your ad on Facebook or Instagram. We guarantee the total number of impressions in your package (10,000 or 20,000) during your 30-day campaign. That's total views, not unique people, clicks or sales. Ads are targeted to the Richmond and Wayne County area; Meta's location targeting is approximate, so some views may come from just outside the area.
We'll deliver the remaining impressions during an agreed make-good period, at no extra charge.
Always. We need your approval for your logo, photos, offer wording, any claims and the link we send people to. Nothing goes live until you say yes.
Your 30-day clock starts once you've approved the creative and the ad is live, not on the day you check out. Most businesses go live within a few business days of sending their offer and assets.
No. Ad spend is included in your monthly price. Richmond Local pays Meta directly, and ads run from Richmond Local's pages featuring your business.
Packages renew monthly. The minimum term is one paid cycle, and you can cancel before your renewal cutoff date. We'll spell out the exact cutoff in your agreement.
The Richmond Local Weekly is a new, opt-in newsletter for Wayne County residents, sent every Thursday. We'll show you the current subscriber count when you sign up. Plus and Premier placements in four issues are guaranteed; subscriber counts and opens are not.
Each package includes one standard creative/offer refresh per month. Premier advertisers get priority changes.
Ask us anything, or request a quick 15-minute call. We'll get back to you within one business day.
Or choose a package →